Plush family, city encourage residents to sign up for Smart 911

Plush family promoting 'Smart 911'

CINCINNATI, OH (FOX19) - City leaders and the family of Kyle Plush will debut a new round of public service announcements Tuesday designed to get area residents to sign up for Smart 911.

Kyle, 16, died April 10 when he suffocated inside his minivan in a parking lot at Seven Hills School in Madisonville despite twice calling Cincinnati’s 911 center for help. The Hamilton County Coroner has ruled Kyle’s death as asphyxia due to chest compression.

Kyle Plush's parents, Ron and Jill Plush, along with city leaders are debuting a new PSA designed to get people to sign up for Smart 911

Posted by FOX19 on Tuesday, October 16, 2018

City leaders say Smart 911 allows users to create a profile that can include information like family members, allergies, car make and model, family history, and pet information. That emergency information will be automatically displayed to the operator when a call is made to 911.

“We became the family that was that news story and part of the push is to try to improve the process so something like this doesn’t happen to another family,” said Ron Plush, Kyle’s father.

The system is free to us, and is nationwide. One council member said signing up for Smart911 can and will save lives.

It’s among sweeping changes to the city’s emergency response Cincinnati leaders made following Kyle’s death.

Additional PSA’s will be out in the coming weeks. They will feature Police Chief Eliot Isaac and Fire chief Roy Winston.

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