by Roger Seay - email
LEXINGTON, KY (FOX19) - Popular University of Kentucky basketball coach John Calipari's likeness will appear on the sides of Maker's Mark Bourbon this spring as a fundraiser to benefit the UK Symphony Orchestra Outreach Program.
"It's an honor to team with Maker's Mark and the university in this unique fundraising opportunity to help benefit the UK Symphony Orchestra Outreach Program," said Coach Calipari. "I'm not sure the world is ready for my face on a bottle, but if it helps the university, I'm all for it. I hope all our great fans will support this worthy effort."
Maker's Mark, based in Loretto, KY, will produce 24,000 number, limited edition bottles which will available starting April 2. They will also be available opening day at Keeneland's Spring 2010 meet. The bottle is expected to sell for about 49 dollars.
Maker's Mark expects nearly $300,000 from the sales will be donated to the UK Symphony. That money will be used to bring music into public schools and communities throughout Kentucky.
Maker's Mark President Bill Samuels Jr. said, "John Calipari brings so much excitement to Kentucky and he deserves to be honored for the phenomenal results he achieved with the men's basketball program in such a short period of time. More important is his dedication to the betterment of the University of Kentucky as an educational institution and achieving Dr. Todd's goals for UK. Cal's enthusiasm is contagious and is a wonderful way to show how the success of his basketball program can support the greater good of the university and education throughout the Commonwealth."
A bottle signing, scheduled the day of the Grade-1 Maker's Mark Mile, will be held Friday, April 9, trackside at Keeneland, with Calipari, Samuels and Nicholson.