CINCINNATI, OH (FOX19) - March came and went like a lamb but now that businesses have turned their first financial corner of the fiscal year, it seems things are looking up, at least locally.
FOX19 has been tracking the progress of a few local businesses looking at their first quarter earnings. From gym memberships to close-out seasonal items, to a local nursery, the first quarter has roared in and out like a lion for some folks.
Consumer confidence is growing, it seems people are not afraid to flex their financial muscles a little more these days.
"This is one of the things that was easily canceled out so they can save that little bit of extra money," said Mike Svach of FitWorks in Norwood, referring to gym memberships getting canceled last Fall.
Now, Svach said he is pumped over a sudden surge in new members.
"We've probably sold near a thousand memberships since first quarter, which is pretty good," he said. And good enough to hire a new trainer, Mike Little.
"This was an excellent opportunity due to the amount of new clients that we've had," said Little."It's worked out very well for me."
"I think part of it is that the economy is getting better and people are a little more comfortable spending the money on themselves again to get back in-shape," Svach said.
Things are also shaping-up across the river in Kentucky.
Given the cold and snowy winter the Tri-State had, a store with the name Christmas Tree Shops might be the last place you'd think of shopping now that temperatures are in the 70's and 80's, but a brand new business in Florence reports, things couldn't be better.
"The name alone attracted the customers strangely enough and they were extremely happy and surprised to find such a variety and nothing to do with Christmas trees," said Store Manager Angela Conway.
Christmas Tree Shops is a division of Bed, Bath and Beyond and carries all seasons.
Conway gave FOX19 the grand tour of the massive store. Conway said people are spending.
"Well they are," she said. "They absolutely are because our prices are great, they really are fantastic and in this economy, that's what people are looking for, to get a deal, get a great deal, a bargain, save some money."
At Natorp's in Florence, the customer count is also up.
"We actually did pretty well last weekend for Easter weekend, a lot of customers came in," said Supervisor David Couch. He said people are anxious to get started on their yards and landscaping projects.
"They tend to be staying home more, working on their yards more instead of doing some vacationing, maybe doing some upkeep around the house, planting their yards, getting things looking good for them at home," Couch said.