CINCINNATI (FOX19)- A text-to-give campaign is planned to support United Way's annual campaign and brings a new twist to the traditional competition between the states that happens along the riverbanks over the holiday weekend.
The United Way, partnered with FOX19, WEBN and Cincinnati Bell, is promoting an effort for people to make a donation of $10 to the region's education, income and health efforts by texting.
People can text "UWOH" for Ohio and "UWKY" for Kentucky to 85944. When the person texts their chosen code, they will receive a conformation text. The person must respond to this text by texting the word "YES."
The text-to-give effort will be launched on the FOX19 Evening News at 6 p.m. on Friday, September 3 and runs through Monday, September 6. The announcement of the totals will be announced at 10 p.m. on both FOX19 and WEBN. Throughout the weekend FOX19 and WEBN will be updating the results.
The text-to-give campaign is part of United Way's annual campaign to raise $62,025,000. The campaign began on August 25 and ends October 29.