Kroger turns pink for breast cancer awareness

CINCINNATI, OH (FOX19) - Kroger is turning pink in honor of breast cancer awareness month.

The company and its partners are launching their annual 'Giving Hope a Hand' campaign, in which they pledge $3 million to breast cancer awareness and research. The campaign takes place every October, during National Breast Cancer Awareness Month and benefits organizations such as the American Cancer Society and Susan G. Komen Foundation.

Kroger headquarters on Vine Street is turning pink for the event. The building is wrapped in 150-foot-tall promotional signage and will be lit pink for the event.

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