The U.S. Open of Beach Volleyball, presented by Corona Light and one of the premier beach volleyball events held in the U. S., will be played Sept. 2 - 4 and for the first time the event will converge in the country's heartland, with play set for Hahana Beach in Cincinnati.
In addition to the new venue, players will be competing for a $150,000 purse, a $100,000 increase from last year's U.S. Open in Manhattan Beach.
"Six years ago we were approached by Karch Kiraly and his team to join forces in creating a beach volleyball event that paralleled successful Open championships that have been part of the sports landscape in golf and tennis for years," said Daniel Kinghorn, Manager-National Sponsorships at Crown Imports. "Our faith in Karch's credibility and respect for The Elevation Group, USA Volleyball, and Brand X Marketing made this an easy decision as the Corona Light brand and the beach volleyball lifestyle fit perfectly together."
The U.S. Open launched in 2007 as a collaborative effort between Kiraly, The Elevation Group, USA Volleyball and Brand X Marketing, and is joined in 2011 by ReachUSA to further expand this event over the next three years.
"We are excited to continue the tradition of excellence associated with the US Open of Beach Volleyball in Cincinnati," Bob Slattery, president of ReachUSA, said. "Volleyball's growth has exploded in the US over the last 10 years! The 2011 US Open will give attendees a chance to watch, enjoy, and learn from the champions of the sport."
Dave Williams, managing director of USA Beach Volleyball beach programs said, "Cincinnati has been a beach volleyball phenomenon and success story over the past decade. USA Volleyball is thrilled to support Bob Slattery and the Reach Team, coupled with Elevation Group, as the US Open moves from Manhattan Beach, Calif., to Cincinnati's Hahana Beach."
"We are very proud of the growth this event has experienced since the inaugural season," Elevation Group Managing Partner Steve Lindecke said. "We look forward to continued success as this event transitions from the West Coast to the heartland with the goal of becoming one of the largest beach volleyball events in the nation. We could not have grown as quickly as we have without five years of support from Corona Light, the founding partner."
The Hahana Beach location is a 6-acre complex located in Columbia Township, which boasts pristine amenities combined with a relaxed, hip restaurant and unique event center to create an ideal atmosphere and venue for this USA Volleyball sanctioned event.
The legendary Kiraly is fired up about the Hahana Beach concept, "Hahana Beach has created a place for players of every skill level to partake in and enjoy volleyball. Hahana's hip, beach-vibe restaurant and event center may be the future model for a non-coastal volleyball tour throughout the US heartland in cities with a strong grassroots volleyball community like Atlanta, Dallas, Indianapolis, Louisville, and New Orleans."