By: Adam Niemeyer (FOX19 Sports)
Kentucky Speedway and Coca-Cola North America have agreed to a five-year deal that makes Coca-Cola the exclusive non-alcoholic beverage provider to the track in Sparta. Coca-Cola, the Official Soft Drink of NASCAR, will be available at the speedway for the track's first ever Sprint Cup Series race, the Quaker State 400, on Saturday, July 9th.
"Our Coca-Cola partnership once again illustrates the national momentum being created by our inaugural Sprint Cup Series event," Kentucky Speedway General Manager Mark Simendinger said in a release. "The Coca-Cola brand possesses a storied track record of creating innovative and productive sports partnerships in NASCAR and worldwide. We're pleased Coca-Cola and its vast experience will be supporting our venue and events."
Racing begins at Kentucky Speedway on Thursday, July 7th with the still unsponsored NASCAR Camping World Truck Series (NCWTS) 225-mile race, and continues into the weekend with the Friday night "Feed the Children 300" for the NASCAR Nationwide Series (NNS) and the weekend will be capped off with the inaugural Sprint Cup race on Saturday night.
Coca-Cola and Kentucky Speedway will begin their partnership by offering buy-one, get-one-free ticket offers for the NCWTS and NNS races that precede the Quaker State 400 to fans who purchase specially marked 20 packs of Coca-Cola in Cincinnati, Dayton, Lexington and Louisville. The promotion begins on June 1st.
Coca-Cola products are now available at 19 of NASCAR's 23 Sprint Cup venues, including the Indianapolis Motor Speedway, and eight other Speedway Motorsports Inc. tracks.
Coca-Cola sponsors many NASCAR events including the "Coke 600" on Memorial Day weekend and the July 2nd race at Daytona, the "Coke Zero 400," which immediately precedes the "Quaker State 400" this season.