Naked Pizza celebrated its local Grand Opening with a ribbon-cutting ceremony Saturday in Hyde Park.
The local franchise was the 12th in the country when it opened weeks ago, but the new New Orleans-based chain expect to have 50 locations by the end of the year.
"The whole idea behind it is it's a pizza that's lower calorie, and it actually kind of good for you", said co-owner Chris Slater. The chain seeks to combine natural ingredients, multigrain crusts, and low prices. The stores are carryout and delivery only.
The Hyde Park location, at 3646 Edwards Road, is the first in this area, with at least two more planned for the east side of town, where the owners have franchise rights.
The store also offered pizza samples, special offers and other giveaways during the day.