CINCINNATI, OH (FOX19) - Cincinnati Children's Hospital Medical Center and Toyota are announcing the national expansion of Buckle Up For Life, a safety program aimed at increasing awareness among African Americans and Hispanics about ways to keep families safe while driving.
The program was launched in Cincinnati and Los Angeles. Based on the success in those areas, Toyota is committing $1 million to launch the program in Chicago, Denver and San Antonio in 2011 and 2012. Other key cities will follow in 2013.
During Tuesday's event, there will be a car seat demonstration and a story of survival.
According to the Centers for Disease Control and Prevention, automobile crashes are one of the leading causes of death for members of the African-American and Hispanic communities. Research shows that African American and Hispanics are less likely to use child seats, booster seats and seat belts than the general market.
Buckle Up For Life was created by medical trauma specialists at Cincinnati Children's Hospital Medical Center, and funded by Toyota.