SPARTA, KY (FOX19) - Counties and cities near the Kentucky Speedway are gearing up to attract some of the 125,000 fans expected to arrive this week for the track's inaugural Sprint Cup race.
Track officials estimate that $150 million could be pumped into the local economy.
The 400-mile Sprint cup race will conclude a tripleheader NASCAR weekend that opens with a 225-mile Camping World Truck Series battle on July 7 and spotlights a 300-mile NASCAR Nationwide Series event on July 8.
The counties of Gallatin, Oldham, Jefferson, Owen and Carroll have festivities planned to draw tourists and several business owners have expanded hours.
The NASCAR-themed room at the Wildwood Inn in Florence was reserved months ago.
Jim Ransdell runs the Kentucky Shop in Florence, and he ordered special T-shirts featuring the Florence Water Tower in anticipation of the race.
"It really puts Kentucky on the map as a legitimate place for people to come to because that's a big deal to have a Sprint Cup Race...and anything that's good for Kentucky we love," Ransdell said.
The Sprint Cup Series hits the Kentucky Speedway with races Thursday, Friday and Saturday, three days for solid business and tourism for the region.