CINCINNATI, OH (FOX19) - The Salvation Army in Greater Cincinnati has announced that it raised a total of $715,017.94 from its 2011 Kettle Campaign, against a goal of $625,000.
The campaign is a major fundraising effort that has been undertaken annually at Christmastime for more than 100 years. This is the third straight year that the campaign goal has been surpassed, and this year's result sets a new record.
In the final days of the campaign, generous donors responded in a 'big way,' pushing the total well past the goal.
"This response from the community is such an amazing blessing," noted Major Hugh Steele, Divisional Commander at The Salvation Army, who marked his first Christmas as head of operations in Greater Cincinnati. "The people of this community have been so giving, so generous, and I'm deeply grateful to each of them who donated, as well as all those who gave of their time to ring bells at the kettles."
The Salvation Army's annual Red Kettle Campaign is a major component of its annual funding initiatives. Not only do the funds collected support the annual Christmas programs, such as Toy Shop, they are also used throughout the year to support the extensive programs offered by The Salvation Army.
"The funds raised in the kettles are an important part of our work all year long," explained Major Steele. "Every day we serve those who are most in need of assistance with food, rent, utilities, and clothing. These funds provide the means for us to help day after day."
The Salvation Army extends its gratitude to every donor who put a contribution in the kettles. In addition, it appreciates the efforts of all the volunteers and staff who worked to make the campaign such a great success.