The Procter & Gamble Company began a new Facebook campaign to let consumers engage and support its water purifying program.
A spinoff from P&G's Children's Safe Drinking Water (CSDW) program, the "1 Like = 1 Day of Clean Drinking Water" campaign started Wednesday. For each "Like" on the P&G CSDW Facebook page, P&G will donate one day of clean drinking water through CSDW to a developing country where it's needed most.
Facebook users can experience the stories of those whose lives have been impacted by CSDW through stories, photos and videos posted on the website.
Since the early 2000s, P&G has shared clean drinking water in developing countries through CSDW.
P&G distributes water-purifying packets containing patented powdered technology to countries to aid in the cause.
Bob McDonald, P&G's chairman, president and chief executive officer, said the company has a specific goal it wants to accomplish before the next decade.
"As we work toward our goal to save one life every hour by 2020, we want others to play a part and share in our journey," McDonald said. "This is one simple, but meaningful way for people all over the world to help us touch and improve lives by sharing clean drinking water."
The CSDW program follows the company's recent announcement of something it has not implemented in over a century.
P&G gave its own name to brand the purification packets used by CSDW.
To date, over 4 billion liters of water have been purified and an estimated 22,000 lives have been saved thanks to CSDW.