KY fines Ohio hospital for 'misleading' ad

FRANKFORT, KY (FOX19) - Attorney General Jack Conway announced that an agreement has been reached over allegations of misleading advertising by a Portsmouth, Ohio hospital that markets its services to Kentucky consumers.

Under the agreement, Southern Ohio Medical Center will pay $2,000 to the Commonwealth following the center's promotion of its "Hybrid Room," offering heart catheterization and an operating room in one room.

The Attorney General alleged that the advertisements were misleading because the spots represented that the hybrid Room for heart procedures was not available at other hospitals; "The hybrid room is something you won't find at other institutions."

In fact, King's Daughters Hospital in Ashland, Ky. also offers a hybrid operating/heart catheterization room. Southern Ohio Medical Center has corrected the representations and agreed to cease further misleading advertising.

"Hospitals, like all businesses that market and sell products and services in Kentucky, must follow laws relating to truth in advertising," General Conway said. "I am pleased that we have reached an agreement that puts a stop to this type of misleading advertising."

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