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Advertising Online

WHY ADVERTISE ONLINE?

Internet Demographics are a Marketer’s Dream

· Net users are young, well educated, and earn high incomes.
· The average age of web users is 34.9 years old.
· The average household income of Internet users is $60,800.
· More than 75% of Internet users have attended college.

Source: The George Institute of Technology’s Graphic, Visualization & Usability

The Internet is the Fastest Growing Medium in History

To capture an audience of 50 million:

· It took TV 13 years
· It took Radio 38 years
· It is estimated that the Internet will pass the 50 million mark During the year 2000…and is
  expected to reach 320 million in 2003!!!

 Source: Morgan Stanley Forrester Research

 “A significant part of the distribution of goods and services in this country is going to move from conventional channels to some sort of Internet system- whether it is retail goods or services.”

Source: Alan Greenspan Federal Reserve Chairman Report to Senate Budget Committee, 2/28/99

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