WHY ADVERTISE ONLINE?
Internet Demographics are a Marketer’s Dream
· Net users are young, well educated, and earn high incomes.
· The average age of web users is 34.9 years old.
· The average household income of Internet users is $60,800.
· More than 75% of Internet users have attended college.
Source: The George Institute of Technology’s Graphic, Visualization & Usability
The Internet is the Fastest Growing Medium in History
To capture an audience of 50 million:
· It took TV 13 years
· It took Radio 38 years
· It is estimated that the Internet will pass the 50 million mark During the year 2000…and is
expected to reach 320 million in 2003!!!
Source: Morgan Stanley Forrester Research
“A significant part of the distribution of goods and services in this country is going to move from conventional channels to some sort of Internet system- whether it is retail goods or services.”
Source: Alan Greenspan Federal Reserve Chairman Report to Senate Budget Committee, 2/28/99