COLUMBUS, OH (AP) - Ohio's tourism director says the proposed new model for funding tourism marketing would make Ohio more competitive in the region as it lures visitors.
Gov. John Kasich's proposal would double the allocation to $10 million and pay for tourism marketing campaigns through sales-tax revenue instead of allotments from the state's general revenue fund. It would limit funding to $10 million.
The U.S. Travel Association says that's on par with the average tourism budget among Ohio and its five neighboring states.
Ohio's spending still would trail tourism budgets of $27.4 million in Michigan and $11.8 million in Kentucky.
Tourism director Amir Eylon tells The Columbus Dispatch it's a competitive regional market. Kasich's proposal has passed the state House.
The measure next heads to the Senate.
--- Information from: The Columbus Dispatch