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SOURCE: Avanti Way
Through the the launch of a new, 1984-est video starring two unique tongue-in-cheek characters that echo Apple's old Mac and PC humor, Avanti Way has capitalized Facebook Timeline's features to not only highlight it owns storybook history - from a café to changing the Real Estate industry of today - but play up what makes them different from all other traditional Real Estate firms: Creativity & Innovation.
Miami, FL (PRWEB) May 04, 2012
They say that the Mac was born in Steve Job’s garage and that Harry Potter’s first lines were written on a napkin in a train, and whether or not these things are true, we can definitely say that Avanti Way was born, at least conceptually, in a café. And now, through Facebook's Timeline, everyone can read about Avanti Way - from birth to revolution - one innovation at a time - including their latest 1984-est, tongue-in-cheek Facebook Campaign.
When the millennium dawned, a family situation landed Enrique Teran in Real Estate, far away from the MIS and IT worlds that he’d been emerged in during his last few years in college. What he found was an industry still working in the dark ages of technology. Thus, by 2001, he began to create his own transaction-based software, laying the framework to what would later become AVEX, Avanti Way’s 100%, patent-pending paperless system.
Enrique licensed the first beta software to the small group of agents that were then working at his mother’s real estate firm, CT International, and had managed to launch the company’s first e-fax by 2002, back when digital faxing was still relatively new.
In 2003, Andres Korda, a friend of Enrique’s, decided to invest in real estate while he pondered the possibility of entering the MBA program at Babson College, one of the highest ranked MBA’s in the nation. The program required that Andres present a real company to incubate during the MBA process, but Andres – whose own real estate investing had led to several frustrations with the industry – had yet to find the right idea.
In 2004, at a reunion in a Miami café, Andres and Enrique met for lunch to catch up and when the topic turned to Andres’ MBA, Enrique felt confident that he had the perfect idea.
The original concept, incubated and developed while at Babson, was to license a software company that could truly revolutionize the industry through an advanced transaction, contract and lead management system. But as they began to knock on the doors of the Miami-based Real Estate Brokers, they realized that the true challenge was in educating the Brokers themselves to see beyond the paper mounds and look towards virtual, internet-based technologies.
By 2005 it was clear that if they wanted to create a new generation of Real Estate Professionals, they would need to educate and empower their own agents first. In 2006, at the dawning of an industry crisis that would send a great number of real estate professionals packing, Andres Korda and Enrique Teran joined Cecilia Teran in officially opening the doors to a new kind of Real Estate firm: Avanti Way.
Free from the excess that spoiled the other Brokers before them, the crisis that followed helped tighten and strengthen the young company instead of weakening it, always reinvesting profits back into its patent-pending system, and always with the same lofty goal: to do Real Estate the right way – in an efficient, unified and transparent manner.
Several years later, Avanti Way is leading the Miami Real Estate industry through Innovation and Technology, creating a new generation of Real Estate Entrepreneurs ready for the digital age while finally changing the industry, one innovation at a time, including some Avanti Exclusives such as Online Escrow Deposits, Remote E-Check Printing, Agent Hub Spots and the first, true Cloud Environment in the Industry.
Join them @ Facebook.com/theavantiway and follow their story as only Facebook Timeline can tell it, one small milestone at a time. And don't miss their incredible, 1984-est new video, starring two unique characters - John D. Borering & Avan T. Way - whose tongue-and-cheek battle of wits on the social network giant echo Apple's old Mac & PC humor with an Avanti Way twist.
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