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Marketers are losing almost 8 of 10 orders after consumers place products in shopping carts, a full 6% higher than the industry overall
St. Petersburg, FL (PRWEB) June 09, 2012
Customer acquisition agency acquirgy has released an alarming alert, based on SeeWhy.com research, showing that DRTV merchants have a dismal track record in terms of closing sales on their websites.
“These are consumers that saw a commercial, went to the website, decided to buy and placed the product in the cart. They then abandoned their purchase at some point during checkout,” said Irv Brechner, EVP, Corporate Communications. “As we’ll explain in an upcoming eBook,” he continued, “the major factors influencing shopping cart abandonment are time and money.”
The alert presents the five top reasons (Forrester) consumers abandon, and six mindsets that marketers need to embrace in order reduce this problem.
A copy of the full alert with a deeper discussion of shopping cart abandonment can be found here: http://R2P.acquirgy.net.
Acquirgy (http://www.acquirgy.com) is an Acquisition Marketing Agency developing and executing accountable marketing programs driven by immediate and measurable response metrics across all digital and traditional platforms. Proprietary tracking systems integrate all transactional media, logistic and response data from all platforms to optimize client profitability.
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