CINCINNATI, OH (FOX19) - It's race week in the Tri-state as the Kentucky Speedway ushers in the 2nd Annual NASCAR Sprint Cup Series.
The race is expected to bring in around $100 million to the region including Northern Kentucky and Cincinnati.
For Sparta convenience store owner, Marty Mylor it will be a "record setting week." "We'll probably triple our orders," said Mylor. "Gosh, we've ordered probably the biggest load of groceries we've ever had last week. We'll get another load (Wednesday)."
For vendors near the Speedway, the business is expected to be even better. "We are totally pumped for this week," said Jenny Caudill who rents property to vendors near the new pedestrian tunnel. "We're right here in the middle of everything."
"It is a regional draw and they get as many people coming from the north as they do from the south another direction so it is a big regional event," says Eric Summe.
Summe is the president and CEO of the Northern Kentucky Convention and Visitors Bureau. Summe says he cannot predict the exact dollar amount for Northern Kentucky's Boone, Kenton and Campbell counties but guarantees a boost in business for many local hotels and restaurants.
"Last year all hotels in the three county area and beyond did experience a very large bump in the number of hotel room nights that they acquired," says Summe.
Even nearby restaurants like Behle Street Cafe in Covington experienced a 30 percent increase during last year's race weekend.
"Usually it fills up pretty quickly in the afternoon then in the evening and then people will come in afterwards for drinks so it gets pretty busy when all these races are around town," says server Aaron Allen.
To add another booster shot to the local economy, the World Choir Games kick off less than four days after the Sprint Cup Series.
"It's really going to be interesting to see from a hospitality standpoint just how large scale this thing is and what kind of visitor expenditures ultimately that we are going to draw from both events," says Summe.