CINCINNATI, OH (FOX19) - After 25 years, Rally's Cincinnati is launching a fresh, new reimage at their 3010 Reading Road location on June 30.
Beginning at 10 a.m., Rally's is offering free fries for a year to the first 100 guests in line. The remaining guests in line will receive free fries with a purchase all weekend.
"This is only the second round of reimaging we've done to an existing restaurant in this appearance," said Rick Silva, Chief Executive Officer of Checkers Drive In Restaurants. "It is an evolution of our brand that we believe will attract new guests to our restaurants and excite even our most loyal guests."
Rally's new look will include exterior reimaging, the addition of stainless steel over both iconic double drive-thru lanes and the introduction of a black and white checkered scheme to compliment today's red colored décor. The interior will include upgrades in the kitchen to correspond with Rally's mission of timely service and efficiency.
Cincinnati, with both corporate and franchise locations, has always had very strong sales numbers with comp sales increasing by 10.3 percent in 2011. Confident in the growth and future of the Cincinnati market, Rally's chose to further reinvest in Cincinnati by unveiling this whole new look.
"We've chosen to introduce our reimaged restaurant in Cincinnati because it's been one of our strongest markets for years," said Silva. "We believe that inviting many of our long-term guests to see our new look will generate a great deal of excitement around our brand."