CINCINNATI, OH (FOX19) - United Way of Greater Cincinnati held its campaign kick of Wednesday, setting a fundraising goal of $61 million.
David Joyce, president and CEO of GE Aviation, and United Way campaign chair, urged everyone to take bold leadership to achieve 'bold goals.'
"This year, we're looking beyond simply raising funds," Joyce said. "Engaging more people as donors, advocates and volunteers will help get the word out about the great work United Way's strategic initiatives and agency partners are doing in the Greater Cincinnati community."
The goal is $400,000 over last year's goal of $60.6 million and $125,000 over last year's $60,875,000 result.
"That was a tremendous achievement in a difficult economy," said Joyce. "This year the economic climate is even tougher for some of our most important strategic accounts. Reaching our $61 million target will require much more commitment to lead and live united. It's an incredible stretch. It will require a significant increase of nearly 5 percent from companies and individuals doing reasonably well. Many companies have already set goals that will help us get there.
United Way is asking local leaders to step up and make a visible commitment in mobilizing support for the Bold Goals. In 2012, more than 75 businesses have endorsed the Bold Goals, taking a public stance of their dedication to the greater good of Greater Cincinnati. Overall, 200 businesses, nonprofit organizations, foundations, educational institutions, health care providers, and government entities have formally endorsed the Bold Goals.
To date, the campaign has raised $8.3 million primarily through Pacesetter campaigns and early Leadership Gifts.