Food Desert awareness campaign launched in Cincinnati - Cincinnati News, FOX19-WXIX TV

Does Cincinnati need more grocery stores?


The Center for Closing the Health Gap has launched a food desert awareness campaign aimed at creating lasting dialogue about the dire effects of restricted access to healthful foods and fueling the need for action.

According to the American Journal of Preventative Medicine, adults living in neighborhoods with no supermarkets and access to only convenience stores, smaller grocery stores or both had the highest rates of obesity. Research by PolicyLink shoes Cincinnati needs an additional 10 grocery stores to meet the national average.

"Communities need permanent access to healthy, affordable food every day," said Dwight Tillery, founder and president and CEO of The Center for Closing the Health Gap. "Living in a food desert means you are most susceptible to diet-related illnesses and to living shorter lives."

CCHG will implement a multifaceted public health campaign involving several elements, including billboards, TV and radio spots and online engagement.

The American Heart Association provided the center with an accelerated grant to help fund the campaign. 

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