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SparkPeople.com, America's largest diet and fitness website, teams up with category leader Entertainment Radio Network to further expand its multi-media platform and deliver its dynamic healthy living content in a lively, entertaining format
Cincinnati, OH (PRWEB) December 12, 2012
SparkPeople.com, America’s largest diet and fitness website and one of the largest healthy living sites, today announced that it has teamed up with Entertainment Radio Network (ERN) to launch SparkPeople Radio, a weekly, one-hour branded show available on SparkPeople.com, ERNLive.com, Aha Radio, iTunes, and Stitcher. Launched on October 17, SparkPeople Radio provides listeners with the latest in healthy living news and tips across health, fitness, nutrition and motivation. The show is hosted by Lily Hills and Karen Hudson. Hills is an award-winning author, health and fitness coach and the creator of the Master Your Mind Master Your Weight Coaching Program. She and Hudson have been best friends for 34 years and are youth and women's empowerment trainers and inspirational keynote speakers.
“We are thrilled to partner with a category leader like ERN to introduce SparkPeople Radio,” said Chris Downie, Founder and CEO of SparkPeople.com. “SparkPeople Radio is a terrific platform for us to further expand the SparkPeople movement, which is helping millions of people have fun, reach their goals and live healthier lives. Audio and radio are indispensable parts of our strategy to build multi-platform capabilities, and offer entertaining health content that will enable us to reach our members in a dynamic way wherever they are and via whatever medium they’d like.”
In addition to audio and radio, SparkPeople delivers its healthy living content via its websites, mobile apps, books, e-books, fitness DVDs, online videos, and third-party social sites.
SparkPeople Radio will feature interviews with SparkPeople’s many experts, including Downie, a motivation expert, World Master Chef and Healthy Cooking Expert Meg Galvin, Fitness Expert Nicole Nichols, who was named America’s Top Personal Trainer to Watch by the American Council on Exercise, and Becky Hand, a registered dietitian, community health activist and radio personality, among others. Each week will bring an hour of motivation, tips and advice. Whether it’s quick and painless ways to save calories and eat healthier, reviews of food and fitness products, quick tips to balance healthy living with a busy lifestyle, or hearing directly from inspirational members how they lost weight and kept it off, there’s something for everyone who wants to lead a healthier, happier life.
“Our President John McConnell and I entered this partnership because we loved SparkPeople’s mission and we saw that SparkPeople has dynamic, entertaining content and an extraordinarily engaged and passionate audience,” said Alan Taylor, CEO of ERN. “But we underestimated just how engaged and just how passionate. The tens of thousands of downloads during the first few weeks of our soft launch far exceeded our expectations and has broadened the scope of possibilities. We look forward to working with SparkPeople to further expand the distribution of SparkPeople Radio across both digital and terrestrial radio.”
For more information on the show, visit SparkPeople.com/Radio.
Headquartered in Cincinnati, SparkPeople.com is a multi-platform media and technology company with leading health, fitness and food websites and mobile applications. Its content is dynamic, entertaining and multimedia. Its mission is to spark millions of people to lead healthier lives and reach their goals. SparkPeople is employee-owned, with one outside minority investor, AOL Founder Steve Case. With over 14 million members in more than 100 countries, SparkPeople's websites, which are free, include SparkPeople.com, SparkRecipes.com, BabyFit.com, dailySpark.com, SparkSavings.com and SparkTeens.com. SparkPeople provides mobile applications for diet and fitness as well as healthy recipes for the iPhone, iPad, Android and Blackberry platforms. According to comScore, SparkPeople attracts more unique monthly visitors than any other diet and fitness website.
About the Entertainment Radio Network
Representing the most recognizable and respected brands in America, ERN is a content, talent and media driven company. At ERN we seamlessly integrate our partner companies’ print and web messaging and content with our own various broadcast-media platforms and programming lineups. Focused on the most sought after and passionate consumer segments – from automotive and consumer electronics, to home improvement and lifestyle, ERN’s unique brand advocacy offers property and content owners a new channel to reach their fans and customers.
For more information, please contact:
Bruce Corwin, 484-553-3951, bruce(at)sparkpeople(dot)com
Entertainment Radio Network
Alan Taylor, 541.471.1479, alan(at)ernlive(dot)com
John McConnell 541.471.1479, john(at)ernlive(dot)com
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