Gillette is inviting couples to kiss and tell Tuesday on Fountain Square.
With Valentine's Day just around the corner, Gillette is asking couples across America to help determine if women avoid kissing men because of stubble on the guy's face.
Cincinnati couples are being invited to kiss in person - with and without stubble - to uncover which k iss is better: a kiss with stubble or smooth shaven skin.
Men should arrive with stubble, then each couple will take part in an introductory interview and kiss with stubble. Men will then shave and the couple will kiss again. A short follow-up survey will be conducted to determine which is truly more kissable.
Each couple will be given a prize for participating: guys will receive a Gillette swag bag and women will get a Cover Girl LipPerfection Jumbo Gloss Balm.
The event runs until 2 p.m. on Fountain Square.
National results will be released on Valentine's Day.