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SOURCE: BrightWave Marketing

6 Myths of Mobile Email & Related Infographic Provide Insight into the Email Experience on Mobile

Miami, Fla. (PRWEB) February 07, 2013

BrightWave Marketing (http://www.BrightWaveMarketing.com), North America’s leading email focused digital agency, today announced new research findings and thought leadership at the Email Experience Council’s Email Evolution Conference in Miami, FL. The 6 Myths of Mobile Email white paper demystifies the email experience on mobile. In an easy to read manner, the free resource outlines 6 myths and the truths needed to leverage this growing opportunity for all digital marketers.

One of the myths is that “Only the iPhone matters.” BrightWave conducted research on the subject and one finding was the single biggest opportunity cost marketers face could be ignoring the Android email experience. An insightful and attractive infographic was created by the Atlanta-based agency to illustrate this point and can be found here: http://brightwavemarketing.com/site_docs/infographic_mobile.jpg

“The mobile email experience is a relatively new one and quickly becoming a dynamic one where brands must adapt to how their customers are consuming their media. Email presents a huge opportunity and challenge for email marketers in this new mobile age,” said Jay Jhun, BrightWave Marketing’s Vice President of Strategic Services. Jun added “Our new white paper and infographic shed more light in this area while providing specific recommendations and new research.”

The white paper can be downloaded here: http://brightwavemarketing.com/6-myths-mobile-email.html

The 2013 Email Evolution Conference is Wednesday, February 06 - Friday, February 08 at the Fontainebleau Hotel in Miami Beach, FL. The conference is for the convergence of Email, Social, Digital and more. More information can be found at http://emailevolution.org/
About BrightWave Marketing
BrightWave Marketing is North America’s leading email marketing focused digital agency. The award-winning firm specializes in elevating email marketing and digital messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing works with a blue chip client roster, including Affiliated Computer Service (A Xerox Company), Chick-fil-A, Cox Business, Phillips 66 and ServiceMaster. For more information, please visit http://www.BrightWaveMarketing.com

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