Toledo rebranding itself to region, world - Cincinnati News, FOX19-WXIX TV

Toledo rebranding itself to region, world

TOLEDO, Ohio (AP) - There's "I love New York," ''Everything's bigger in Texas," and of course, "What happens in Vegas stays in Vegas."

But what about Toledo?

Community leaders and enthusiasts in Ohio's fourth-largest city have been working for the past 3.5 years to build a new brand for the home of Tony Packo's and the Mud Hens.

The Toledo Blade reports (http://bit.ly/Y1VCxw ) that they've come up with a distinctive narrative summing up what the northwestern Ohio region is about, a logo and a website.

Now all they have to do is sell the new brand to the region, the country and the world.

Unlike many other cities, Toledo's brand won't have a nifty catch phrase.

The brand paints Toledo and northwest Ohio as ground zero for a "New Manufacturing Economy" and emphasizes living, working, learning and enjoyment in the region.

 

Information from: The Blade, http://www.toledoblade.com/

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