CINCINNATI - For the second consecutive
year, the University of Cincinnati men's basketball team has been selected by
adidas to wear specialized adizero uniforms throughout its 2012-13 postseason
run beginning with the BIG EAST Conference Championship, the footwear and
apparel company announced jointly with UC on Thursday.
The uniforms feature adidas' most advanced uniform technologies and a
limited-edition camouflage print designed to make an impact on the court.
Cincinnati will wear the new uniforms beginning at the BIG EAST Championship,
March 12-16 at Madison Square Garden in New York City.
"The adizero uniform system gives players the leading performance
technology with a distinctive on-court style," said Chris McGuire, adidas
Director of Sports Marketing. "These uniforms celebrate the excitement of
the game letting teams stand out during college basketball's biggest postseason
moments. Cincinnati will wear the most innovative basketball uniforms and
footwear to help them elevate their game during the most important time of the
The impact camo-patterned uniforms will be worn by UC along with Baylor,
Louisville, Notre Dame and UCLA.
"We are thrilled once again to be among the handful of schools adidas has
selected to promote during postseason play," UC Director of Athletics Whit
Babcock said. "The student-athletes really enjoyed wearing the uniforms
during March Madness last season and our program received great
Designed for a bold on-court look the adizero uniform system is made from 60
percent recycled materials and features FORMOTION technology for comfort and
maximum mobility during shooting and dribbling. The uniforms feature adidas'
quick drying Revolution 30 technology found in current NBA uniforms and
ClimaCool zones which move heat and moisture away from the body to keep the
jersey light and dry during heavy sweating. The super-lightweight woven short
is designed for improved breathability and a closer, more comfortable fit with
compression base layers.
The adizero uniform system features the latest adidas Team Speed sock with
built-in compression for stability and CLIMALITE moisture wicking technology
designed to keep the foot cool, light and dry throughout the game. Players will
wear the adidas Crazy Fast basketball shoe with a new SPRINTWEB design that
features tighter panels on the upper to improve support, reduce weight and make
players quicker and more comfortable on the court.
"It's special for our program to be among a small group of schools chosen
to partner with adidas this postseason," UC head coach Mick Cronin said. "I know the guys are looking forward to taking the floor
in the new uniforms."
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