South Korea says North Korea has fired three short-range guided missiles into its eastern waters. Pyongyang routinely test-launches such missiles.Full Story >
North Korea fired three short-range guided missiles into its eastern waters on Saturday, a South Korean official said. It routinely tests such missiles, but the latest launches came during a period of tentative diplomacy...Full Story >
Despite Democratic fears, predictions of the demise of President Barack Obama's agenda appear exaggerated after a week of cascading controversies, political triage by the administration and party leaders in...Full Story >
Despite Democratic fears, predictions of the demise of President Barack Obama's agenda appear exaggerated after a week of cascading controversies, political triage by the administration and party leaders in Congress and...Full Story >
Saturday, May 18 2013 1:40 AM EDT2013-05-18 05:40:04 GMT
Have you seen "Molly?"She's popular, illegal, and very dangerous; although her name sounds innocent, she's far from it. You find her in clubs, music, and right here in the Chattahoochee Valley.Full Story >
Have you seen "Molly?"She's popular, illegal, and very dangerous; although her name sounds innocent, she's far from it. You find her in clubs, music, and right here in the Chattahoochee Valley. We set out to find "Molly" and expose her for what she really is. Full Story >
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Passbook-Optimized Campaign Saw Install Rate of More Than 50 Percent for iOS 6 Users
CHICAGO, March 11, 2013 /PRNewswire/ -- Vibes, a mobile marketing and technology company, today revealed the results of a successful mobile campaign aimed at engaging and increasing the loyal customer base of Build-A-Bear Workshop through their most personal device – their mobile phones. This first-to-market Passbook solution from Vibes, which leveraged Passbook's location-enabled push notification feature, drove Build-A-Bear Workshop Guests to the stores to claim a promotional offer via coupon code or pass. The initiative resulted in a 58.7 percent pass install rate among iOS 6 users and an overall click-through rate of 5.3 percent.
"We are thrilled with both the impressive results and the simple, turn-key functionality of Vibes' mobile customer engagement solution," said Teresa Kroll, Build-A-Bear Workshop chief marketing and entertainment bear. "Vibes quickly built an easy-to-use, dynamic solution, leveraging the latest technology, to offer our brand a new and relevant way to engage with our loyal subscriber base. At Build-A-Bear Workshop, the experience our Guests have while in one of our stores is one of the things that makes us unique, so having the ability to leverage the location-based feature in Passbook was ideal for a mobile campaign. This added relevance and immediacy to the offer and provided real value to our loyal Guests, which is extremely important to us."
How It Worked The campaign, which ran from Oct. 27 through Oct. 31, sought to achieve a few goals: notify the existing subscriber base of a new short code, re-engage loyal Build-A-Bear Workshop Guests and drive traffic to one of its 288 stores in North America. To achieve these goals, Vibes and Build-A-Bear Workshop sent an alert via SMS to the existing subscriber base notifying them of the new short code and expressing appreciation through a timely offer. The promotion was available to both iOS 6 and non-iOS 6 users, and led to either a location-enabled pass for Passbook or a mobile Web-based offer. Vibes both designed and executed the Passbook offer via its Catapult™ mobile marketing platform.
The Results Goals achieved: the campaign realized a 58.7 percent pass download rate among iOS 6 users and overall click-through rate of 5.3 percent. In addition to engaging its loyal customers, Build-A-Bear Workshop experienced a consistent stream of foot traffic from those customers who received the offer; more than 5 percent of non-iOS 6 users and 4 percent of iOS 6 users redeemed the offer in-store.
"Passbook provides the power of giving consumers relevant and timely information while they are on the go. As a result, Passbook is the perfect channel for retailers – as Build-A-Bear Workshop did so successfully – to use and grow their customer databases," said Jack Philbin, co-founder and CEO of Vibes. "By leveraging Vibes' Passbook solution, as well as SMS and mobile Web, retailers can create holistic mobile marketing campaigns that drive in-store engagement and continue conversations with their customers – even when they are not shopping."
About Vibes Founded in 1998, Vibes is a mobile marketing and technology leader that helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes' Catapult platform enables brands, agencies and media companies to launch a wide range of mobile solutions from SMS, to MMS, QR Codes, on-screen, alerts, mobile Web, mobile incentives and integration with social platforms. Using Vibes' Mobile Relationship Management (MRM) approach, companies forge immediate and long-lasting customer relationships by tapping into the uniquely personal nature of the mobile phone. The Company has delivered billions of mobile experiences on behalf of customers that include Verizon, Allstate, The Gap, Tribune, Fox, Crispin Porter + Bogusky, Gannett and the Chicago Bulls. Vibes is one of only nine Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com or connect on Facebook.com/VibesMedia or Twitter.com/Vibes_Media.
About Build-A-Bear Workshop, Inc. Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world website at bearville.com™. The company was named to the FORTUNE 100 Best Companies to Work For® list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2011. For more information, call 888.560.BEAR (2327) or visit the company's award-winning website at buildabear.com®.
TRADEMARKS We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word "make" not "build. "Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc.
Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.
Friday, May 17 2013 10:45 PM EDT2013-05-18 02:45:31 GMT
Continuing our exclusive coverage of the IRS scandal, FOX19 has obtained documents of a fifth Cincinnati IRS agent who reportedly came after a pro-life group in 2009. The group was asked about prayerFull Story >
Continuing our exclusive coverage of the IRS scandal, FOX19 has obtained documents of a fifth Cincinnati IRS agent who reportedly came after a pro-life group in 2009.Full Story >
Friday, May 17 2013 6:50 AM EDT2013-05-17 10:50:03 GMT
The huge Powerball jackpot has a lot of people dreaming of how they would spend that money. A Woolmarket man is living his dream, after winning the largest slot machine jackpot in state history.Full Story >
The huge Powerball jackpot has a lot of people dreaming of how they would spend that money. A Woolmarket man is living his dream, after winning the largest slot machine jackpot in state history. Tom McMillan will never forget February 10th, 2009. He sat down to play a slot machine at a Biloxi casino and became an instant multi-millionaire. His life has certainly changed since that lucky moment.Full Story >
Wednesday, May 15 2013 2:57 PM EDT2013-05-15 18:57:11 GMT
The old saying goes, "If you can't take the heat, stay out of the kitchen." Perhaps, this applies to Kitchen Nightmares, as well. An Arizona bakery was featured on Friday's episode of the Gordon RamseyFull Story >
The old saying goes, "If you can't take the heat, stay out of the kitchen." Perhaps, this applies to Kitchen Nightmares, as well.Full Story >
Friday, May 17 2013 7:16 PM EDT2013-05-17 23:16:53 GMT
One person has died in a crash near Harrisonville, MO, Thursday evening. The crash happened on Missouri Highway 7 and Walker Road. It involved a car and a tractor-trailer. Harrisonville is in Cass County.Full Story >
Savannah Nash celebrated her 16th birthday last week. She died Thursday when her car slammed into a semi while she was texting during her first time driving by herself.Full Story >
Wednesday, May 15 2013 9:50 PM EDT2013-05-16 01:50:03 GMT
The White House today released over 100 pages of emails regarding the attack in Benghazi. So what do those emails tell us? Members of congress and the President himself say it's all a side-show. WhileFull Story >
The White House today released over 100 pages of emails regarding the attack in Benghazi. So what do those emails tell us? Members of congress and the President himself say it's all a side-show. While others say the truth has still not been revealed. So what is true here? Full Story >
Friday, May 17 2013 11:01 PM EDT2013-05-18 03:01:56 GMT
Officers say a Facebook message led to the arrest of a woman in a murder for hire plot. On May 16, Warren County detectives were contacted by an investigator from the Indianapolis Police Department whoFull Story >
Officers say a Facebook message led to the arrest of a Warren County woman in a murder for hire plot.Full Story >
Thursday, May 16 2013 10:23 PM EDT2013-05-17 02:23:52 GMT
As we are continuing to look into the case surrounding the IRS and Cincinnati's connection there two big questions. Did the White House know about this scandal sooner than what they have claimed? CouldFull Story >
As we are continuing to look into the case surrounding the IRS and Cincinnati's connection there two big questions: Did the White House know about this scandal sooner than what they have claimed, and could criminal charges be filed against the local agents accused in the case?Full Story >
Friday, May 17 2013 9:50 PM EDT2013-05-18 01:50:07 GMT
A soldier from Fort Thomas, Ky. has died in Afghanistan on Thursday. Michael A. Bradford was a graduate of Highlands High School. FOX19.com will update this story as we learn more. Copyright 2013 WXIX.Full Story >
A civilian contractor from Fort Thomas, Ky. was one of 15 people killed in an explosion that occurred Thursday in Kabul, Afghanistan. Full Story >
Friday, May 17 2013 6:51 PM EDT2013-05-17 22:51:09 GMT
Transcribed interviews conducted by the House Committee on Oversight and Government Reform are set to begin Monday, May 20th for five IRS employees. Four of those IRS employees are based in Cincinnati.Full Story >
Transcribed interviews conducted by the House Committee on Oversight and Government Reform are set to begin Monday, May 20th for five IRS employees. Four of those IRS employees are based in Cincinnati. Full Story >
Monday, May 6 2013 1:29 PM EDT2013-05-06 17:29:07 GMT
A man charged with public indecency is expected to appear in court. Police say 36-year-old Jason Fletcher and Laura Oditt engaged in sexual conduct in a public place. The location is not named in courtFull Story >
A man charged with public indecency is expected to appear in court.Full Story >
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