Becket and Co. Launches New Logo and Branding - FOX19.com-Cincinnati News, Weather & Sports

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SOURCE: Becket & Company

New brand symbolizes the company's singular focus on connecting with the exclusive Becket and Co. clientele.

Newport, RI (PRWEB) March 20, 2013

Becket and Co. announces the rollout of their new visual identity system, including an updated logo. The identity system is the first significant change in Becket and Co.'s look since the company launch in 2009.

“We have a brand whose business delivers a premier yachting experience to exclusive clients, and we now have a revived and refreshed brand that lives up to those standards,” said James Strohacker, President of Becket & Co. “This new look, from logo to color system, translates to Becket & Co.'s growing portfolio of high-end yachts under management, and distinctively relays our role as a leading yacht manager.”

The new logo draws on the legacy of the old one by emphasizing the iconic boat hull profile, and also portrays the feeling of movement/progress to emphasize the companies dedication to customer service and innovation. The creative system was developed by Boston design firm RedWhiteBlue Studio.
 
The new brand is communicated through a new website, marketing literature, web banners, newsletters, and a range of additional marketing materials. It also works well with Becket & Co.’s unique brand promise to clients, “Enjoy Every Moment®”.  

About The Company:
Becket and Company is a full-service, premier yacht management company that offers new build, refit, pre-purchase consultation and seasonal management services to yacht owners throughout the East Coast from coastal Maine to Florida. Specializing in delivering a completely turnkey yachting experience to clients, Becket and Co. removes the hassle associated with handling service, repairs and season-to-season maintenance. With more than 30 yachts under management, Becket and Co. specializes in boats built by Hinckley®, Hunt®, Grand Banks/Eastbay®, Little Harbor®, Westport® and other custom and semi-custom luxury yachts. To see what Becket and Co. can do for you, visit http://www.becketco.com or call James Strohacker at 888-605-4426.

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