The Rock Church says its unusual billboard is serving its purpose, grabbing
people's attention and making patrons of a local strip club think twice about
how they spend their money.
Their sign quotes Jesus from Hebrews, saying simply, "Strip for
me." The message: Instead of spending money in a strip club, spend it in a
way that will better your family and yourself.
Even more powerful is the location of the sign, which can be seen just
behind The Palace Gentlemen's Club sign on 3rd Avenue West in downtown
Pastor Mike McClure, Jr. expected some negativity in response to the
billboard but he doesn't mind. He says his church is out to change lives of
Magic City men.
"We stratigically picked the strip club because we want the brothers
who are walking in...to know God has a greater cause for your life," he
McClure says the religious message is clear in the scripture on the
"The scripture says...slows down, maybe your life is slow because of
stuff you need to strip off. When you begin to strip watch how fast your life
goes," he said.
McClure wants to hold men accountable and encourage them to stay out of
strip clubs and spend more time being good fathers and family members. He says
the big picture is making Birmingham better.
"It all starts with a good man in the house. I'm trying to get brothers
to put that money back into your home. Go home, raise your kids. I promise you,
crime will go down," McClure said.
One resident thought the billboard was inappropriate and others thought it
was acutally an ad for the club. But one woman thinks it's a creative way to
get people to think.
"Anything to make them stop and think, "Hey, my decisions aren't
that great,' I think that's a good think," Caitlin Bensel said.
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