Phoenix Suns unveil new logos - Cincinnati News, FOX19-WXIX TV

Phoenix Suns unveil new logos

The Suns' primary logo. (Source: Phoenix Suns) The Suns' primary logo. (Source: Phoenix Suns)
The "PHX" bird logo has been updated. (Source: Phoenix Suns) The "PHX" bird logo has been updated. (Source: Phoenix Suns)
The new "S" logo combines the club's past and present. (Source: Phoenix Suns) The new "S" logo combines the club's past and present. (Source: Phoenix Suns)
The "SUNS" word mark was featured on the team's new court last season. (Source: Phoenix Suns) The "SUNS" word mark was featured on the team's new court last season. (Source: Phoenix Suns)
PHOENIX (CBS5) -

The Phoenix Suns have unveiled new logos.

The Suns' primary logo changes for the first time in 13 years, and only the fourth time in franchise history. The new logo features a black backdrop, and a simplified basketball similar to the one used by the team from 1992-2000.

The Suns have also updated the popular "PHX" bird logo, with slight variations to the one originally introduced by the team in 2000. The new version features modernized flames, uplifted wings and a basketball consistent with the one featured in the primary logo.

Additionally, a new "S" logo combines the club's past and present by incorporating the sunburst from the team's primary logo to create a simple mark perfect for merchandise and digital applications. The new logo will only be used when accompanied by another logo or design. In addition, the "S" will be included as an accent logo on new Suns uniforms scheduled to be unveiled later this summer.

Finally, the "SUNS" word mark featured on the team's new court last season becomes an accent logo. The ambigram, unique among NBA teams, is featured at center court where it can be easily identified by fans sitting anywhere in US Airways Center.

As has been the case in recent years, the team's primary color will remain orange, with purple, black and gray rounding out the color palette of the latest brand update. The team will use multiple versions of each logo, including options highlighting purple and black.

"While orange remains our most emphasized color, purple is synonymous with our legacy of success and is here to stay," said Suns president Jason Rowley.

Copyright 2013 CBS 5 (KPHO Broadcasting Corporation). All rights reserved.

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