Pure Romance HQ to relocate downtown

CINCINNATI, OH (FOX19) - Pure Romance has decided to relocate its global corporate headquarters to downtown Cincinnati, according to CEO and President Chris Cicchinelli.

The romantic accessory business has determined to move their headquarters from Loveland to downtown. The business states that the new location is the best fit for Pure Romance and their growing business.

Initially, the State of Ohio agreed to give Pure Romance tax credits of just more than $100,000, but the state later retracted that decision. Pure Romance then looked to Northern Kentucky.

Pure Romance released a statement on Tuesday saying they look forward to playing an active role in the continued resurgence of Cincinnati's urban core.

The company plans to move 60 corporate jobs to the city and plans to double that number over the next three years. Pure Romance says they have specially trained or certified independent sales consultants in North America, South Africa and Australia with more than 4 million customers.

Opponents say lawmakers are too focused on supporting growth downtown and question whether all 52 neighborhoods are getting their fair share of taxpayer dollars.

"We still need the investment here, and it's just a different type of investment at a different scale," said Price Hill Will Executive Director Ken Smith.

Smith says he's thrilled the city's investing $3 million into the Price Hill Avenue Streetscape Project but argues there's more to be done.

"Certainly the city has put a lot of money into housing in Price Hill over the last seven to eight years, but it's not quite met the need to say the least," said Smith.

Martha Dourson, a community leader in Northside, says one of the biggest sources of funding from the City of Cincinnati are neighborhood support funds, which she says the city recently cut.

"We are taking a look, our own council our own executive board, is taking a look at our budget just to see where we've spent funds in the past. We're becoming much more critical of our budget knowing the funds will not be there," Dourson explained.

Projects including The Banks, a new dunnhumby headquarters and the streetcar project are big investments for downtown. City Council member P.G. Sittenfeld says whether you support those projects or not, downtown is the core of the city.

However, he understands why some residents may be upset with where their tax dollars are going.

"I think the first thing taxpayers expect is high-quality, basic services in their neighborhoods, the roads we drive on, basic infrastructure, blighted houses. I think the city needs to do more in that area," he said.

According to the city's website, the Focus on 52 initiative has more than a dozen projects currently underway across Cincinnati.

Follow this link to see a full list of projects and how much the city is investing in your community: http://www.cincinnati-oh.gov/cityofcincinnati/focus-on-52/

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