October a target for 'pinkwashing' - Cincinnati News, Weather, Sports from FOX19 NOW-WXIX

October a target for 'pinkwashing'

Pink Ribbon for Breast Cancer Awareness Pink Ribbon for Breast Cancer Awareness
PHOENIX (CBS5) -

The beginning of fall has always been considered a colorful time of year and in recent years, pink has made its way into October to raise the awareness of breast cancer and the need for regular mammograms.

Major companies and organizations launched awareness campaigns including the NFL, some universities, government officials, merchandisers, and more.

Pink products can be found everywhere from clothing stores to restaurants, it's almost unavoidable.

Consumers often have the expectation that they're helping cancer research with their purchases, but the Arizona Better Business Bureau says that is not always the case.

"Unfortunately there are those companies that are using breast cancer awareness and the 'pink ribbon' as a way to market to consumers without the intention of donating to a charity," the BBB's Felicia Thompson said.

The BBB has recorded numerous complaints of "pinkwashing," a marketing technique that uses the color pink to generate more sales, specifically in the month of October.

"You generally don't know where the money is going," Thompson said.

If consumers don't ask, they can often wrongly assume a portion of their purchase is benefiting cancer research.

Even major businesses, like the National Football League's consumers don't realize exactly how much (or how little) of their purchases are contributed to nonprofits.

For years, the NFL has supported breast cancer awareness by wearing pink on the field and selling pink merchandise. According a league spokesperson, 100 percent of the revenue the NFL receives off these special products and apparel benefit the American Cancer Society.

However, for every $100 purchase, the company that makes the merchandise, usually Nike, receives about $37 and the store that sells you that merchandise banks $50. The NFL only gets about $12 and just a portion of that directly benefits cancer research.

Last year, the NFL had a net worth of around $9 billion but less than $2 million was given to the American Cancer Society.

A cancer survivor in Phoenix, Paulla Miller says where the NFL and other companies really help is with raising awareness to get women to check themselves for early warning signs.

"That should be the bottom line on where the pink is coming from and everything else should be gravy," Miller said.

With every pink item on the shelves, it is raising that awareness of the need for more funding but just how much, if any, is going to nonprofits for cancer research isn't always on the price tag.

"If people truly want to give, they can donate directly," Miller said.

For more on this story and other stories around Arizona from this author, follow Shawn Kline on Facebook and Twitter.

Copyright 2013 CBS 5 (KPHO Broadcasting Corporation). All rights reserved.

  • FOX19 HeadlinesMore>>

  • Minnesota prosecutor won't file charges in Prince's death

    Minnesota prosecutor won't file charges in Prince's death

    Thursday, April 19 2018 12:42 AM EDT2018-04-19 04:42:26 GMT
    Thursday, April 19 2018 3:42 PM EDT2018-04-19 19:42:17 GMT
    (AP Photo/Chris O'Meara, File). FILE - In this Feb. 4, 2007 file photo, Prince performs during halftime of the Super Bowl XLI football game in Miami. Minnesota prosecutors are planning an announcement Thursday, April 19, 2018, in their two-year investi...(AP Photo/Chris O'Meara, File). FILE - In this Feb. 4, 2007 file photo, Prince performs during halftime of the Super Bowl XLI football game in Miami. Minnesota prosecutors are planning an announcement Thursday, April 19, 2018, in their two-year investi...

    A two-year probe into the overdose death of music superstar Prince is reaching a critical stage as a county prosecutor reveals whether criminal charges will be filed.

    Full Story >

    A two-year probe into the overdose death of music superstar Prince is reaching a critical stage as a county prosecutor reveals whether criminal charges will be filed.

    Full Story >
  • Southwest Airlines pilot pushed Navy boundaries for flying

    Southwest Airlines pilot pushed Navy boundaries for flying

    Thursday, April 19 2018 12:52 AM EDT2018-04-19 04:52:13 GMT
    Thursday, April 19 2018 3:40 PM EDT2018-04-19 19:40:02 GMT
    (Thomas P. Milne/U.S. Navy via AP). In this image provided by the U.S. Navy, Lt. Tammie Jo Shults, one of the first women to fly Navy tactical aircraft, poses in front of an F/A-18A with Tactical Electronics Warfare Squadron (VAQ) 34 in 1992. After lea...(Thomas P. Milne/U.S. Navy via AP). In this image provided by the U.S. Navy, Lt. Tammie Jo Shults, one of the first women to fly Navy tactical aircraft, poses in front of an F/A-18A with Tactical Electronics Warfare Squadron (VAQ) 34 in 1992. After lea...
    The Southwest Airlines pilot being lauded as a hero in an emergency landing after a passenger was partly blown out of the jet's damaged fuselage is also being hailed for her pioneering role in aviation.Full Story >
    The Southwest Airlines pilot being lauded as a hero in an emergency landing after a passenger was partly blown out of the jet's damaged fuselage is also being hailed for her pioneering role in aviation.Full Story >
  • Trump leaves open possibility of bailing on meeting with Kim

    Trump leaves open possibility of bailing on meeting with Kim

    Thursday, April 19 2018 12:52 AM EDT2018-04-19 04:52:34 GMT
    Thursday, April 19 2018 3:37 PM EDT2018-04-19 19:37:35 GMT
    (AP Photo/Pablo Martinez Monsivais). President Donald Trump speaks to members of the media during a working lunch with Japanese Prime Minister Shinzo Abe, at Trump's private Mar-a-Lago club, Wednesday, April 18, 2018, in Palm Beach, Fla.(AP Photo/Pablo Martinez Monsivais). President Donald Trump speaks to members of the media during a working lunch with Japanese Prime Minister Shinzo Abe, at Trump's private Mar-a-Lago club, Wednesday, April 18, 2018, in Palm Beach, Fla.

    "If I think that if it's a meeting that is not going to be fruitful we're not going to go. If the meeting when I'm there is not fruitful I will respectfully leave the meeting," Trump told a news conference.

    Full Story >

    "If I think that if it's a meeting that is not going to be fruitful we're not going to go. If the meeting when I'm there is not fruitful I will respectfully leave the meeting," Trump told a news conference.

    Full Story >
Powered by Frankly