Toys "R" Us launches wish list finder

CINCINNATI, OH (FOX19) - Toys "R" Us announced that The Great Big Toys"R"Us Wish Finder, an annual go-to resource for gift-givers, will begin to arrive in homes this week and in newspapers on Saturday, November 2.

More than 6.5 million Toys"R"Us customers will receive a special edition of The Great Big Toys"R"Us Wish Finder, which features a unique cover that children can unwrap – just like a present – to reveal the coveted book, plus a fun activity highlighting kid-favorite characters from the Swappable, Unstoppable world of Skylanders SWAP Force.

 Those who enjoy the convenience of shopping from home or on their smartphone can browse the online version of The Wish Finder at, or choose an item from a child's ultimate Wish List created using the company's brand-new Wish List Wizard app.

The 80-page resource for wishers and wish-granters features nearly 1,000 of the season's toys with a broad assortment of merchandise from Fisher-PriceHasbro, LEGO and Mattel.

Toys"R"Us will begin airing a 30-second commercial on all major broadcast, cable and syndicated television networks this weekend, along with spots on major radio networks, announcing that The Great Big Wish Finder has arrived.

"While children tackle the project of making their wish lists with great determination, parents also are steadfast in their hunt for great deals, and will be thrilled to find incredible savings, as well as Free Layaway, Extended Returns and Price Match Guarantee, to help make all their kids' wishes come true when shopping at Toys"R"Us," said Peter Reiner, Senior Vice President, Marketing, Toys"R"Us, U.S.

Parents wishing to complete their holiday gifting from the comfort of their homes can do so

Online shoppers can browse a digital version of The Great Big Toys"R"Us Wish Finder, where they can shop for presents by a child's individual interest, including Builders, Outdoor Adventurers and Pretend Players, as well as:

  • Techies: Kids that go gaga for gizmos can find gadgets a-plenty, including tabeo e2,Meep! x2Samsung Galaxy, as well as video games, controllers, Apple® iPods, headphones, protective cases and more.
  • Scientists: Young explorers ready for their next expedition can find telescopes, microscopes globes, chemistry kits, robots and more, to help them discover their world, right from their own backyard.
  • Animal Lovers: Aspiring veterinarians can find a cuddly monkey that giggles, a mischievous dog that learns tricks, a large plush panda that's perfect for hugs and a giraffe standing 3-feet tall, as well as fun games like Hungry Hungry Hippos® and Chasin' Cheeky.
  • Movie Buffs: Amateur film enthusiasts can find the hottest new releases on Blu-ray Discand DVD, including Monsters UniversityTurbo and The Croods, as well as toys based on kid-favorite movies such as Talking Minion Dave, Gru and Agnes from Despicable Me 2 and RC Wing Control Dusty Crophopper from Planes.
  • For more information on Toys "R" Us, visit:

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