CINCINNATI, OH (FOX19) - It's been decades since cigarette commercials were on television. Now, they're back with a new 21st century version.
Electronic cigarettes are more than $1 and a half billion dollar industry due to clever ads and celebrity endorsements.
However, the industry is largely unregulated because they don't contain tobacco, e-cigs aren't subject to U.S. tobacco laws.
Ohio attorney General Mike Dewine is trying to clear the air. He, along with 39 other state attorney generals, are urging the food and drug administration to regulate electronic cigarettes like tobacco products.
There is also an Ohio house bill that would ban e-cigarette sales to minors.
The CDC found 1.9 million middle and high school students used e-cigs in 2012 which is double the previous year.
E-cigs may look like conventional cigarettes but the smokeless devices heat nicotine in water vapor. They also come in kid-friendly flavors such as cotton candy and Hawaiian punch.
The AltSmoke Vaping Lounge opened in Eastgate a few months ago. The lounge will be the fourth store for the company that also sells e-cigs online.
Altsmoke says they card anyone who looks under 30-years-old. They also support legislation to ban e-cig sales to kids.
E-cigs can't be advertised as a tool to quit smoking and the American Lung Association is alarmed about the long-term health effects.
In a statement to FOX19, the American Cancer Society also questions "the marketing techniques used by e-cigarette companies."
The Flinestones' characters Fred and Barney used to hype Winstons. Now, it's a cartoon pitchman named "Mr. Cool" for Blue E-Cigs.
To learn more about Blue E-Cigs, visit: www.blucigs.com