(FOX19) - The Kroger Co. is facing a lawsuit in California that claims the company deceived customers by marketing its "Simple Truth" chicken products as cage-free chickens, when in fact the animals were raised under standard commercial farming methods.
The complaint, filed Feb. 11 in Superior Court of California in Los Angeles County, is seeking class-action status against Kroger for allegedly misleading California consumers.
Kroger, the biggest supermarket operator in the country, is accused of raising chicken under standard commercial farming procedures but using packaging and advertising materials that suggest the birds were raised "cage free" and "in a humane environment," according to Reuters.
Kroger's Simple Truth website states that its standards for organic livestock "must meet animal health and welfare standards, may not use antibiotics or growth hormones, must use 100% organic feed, and must provide animals with access to the outdoors."
Kroger spokesperson Keith Dailey told FOX19, "We want customers to know that our Simple Truth chicken exceeds industry animal welfare standards and is accurately labeled. Simple Truth chickens are raised by our supplier in cage-free environments and fed a 100% vegetarian diet with no antibiotics ever."