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Iconic Strategies Say Businesses Must Aim For Increasing Brand Value

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With the economy recovering and rising consumer confidence, Iconic Strategies say it is time for businesses to set their focus on increasing the value of their brand in order to remain competitive.

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NORWICH, ENGLAND, June 04, 2014 /24-7PressRelease/ -- According to this year's BrandZlist list, the 100 most valuable global brands have pushed up to nearly $3trn (GBP1.8trn). Simon Reynolds, Managing Director of Iconic Strategies, says that with rising brand values it will become more and more difficult to get into the top 100 in the coming years. "Brands need to focus on the value they bring to the consumer and think about how they can personalise the customer experience in order to keep up with the competition," explains Simon Reynolds. The brands that are most successful are gaining 'share to life'. That means they are making themselves essential to consumers.

As outlined in an article on Marketing Week, for this year's BrandZ list compiled by Millward Brown, the research examined three key metrics to establish the power of a specific brand: looking at how meaningful, different and salient a brand is. Millward Brown Optimor creates the BrandZ list by taking the financial value generated by a specific brand and multiplying it against a brand contribution measure, based on interviews with more than 170,000 consumers across 30 countries worldwide. The findings, covering over 20,000 brands, help determine the extent to which a brand's profits are generated by its ability to create loyalty.

The research also reveals that brand power has considerably grown in recent years, from an index score of 165 in 2008 to 211 in 2014. "I wouldn't be surprised if this figure continues to rise in the coming years," says Simon Reynolds of Iconic Strategies. "The economy is growing and consumer confidence is expected to increase further. Consumers have the choice to select the brand they feel is most suitable for them," adds Simon Reynolds.

About Iconic Strategies: http://www.iconicstrategies.co.uk

This year, Google has overtaken long time crown holder Apple, claiming the top spot for the first time since 2010. Google's value is one of the biggest with up to 40 per cent this year to $158.8bn. Apple's value is down by 20 per cent to $147.9bn. Peter Walshe, Director at BrandZ, says: "The bar is continuing to rise. Brands need to connect with consumers in meaningful and different ways to be successful."

Iconic Strategies, one of the UK's leading outsourced sales and marketing firms based in Norwich, are promoting their clients' brands to consumers. "I can only agree with the findings of the BrandZ study," says managing director Simon Reynolds. "We meet people on a face-to-face basis and it is our aim to really personalise their experience and take the time to demonstrate how our client's brand can add value to their life," continues Simon Reynolds. Brands that gain 'share of life' think about how they can make the consumer's life better. Therefore, Iconic Strategies consult with their clients on a regular basis in order to fully understand the value that their clients' brands can bring to consumers.

Iconic Strategies has made an immense impact on their clients' brand, increasing their value over the past year. With this success, Iconic Strategies are now planning to expand throughout Britain.


Iconic Strategies use a unique marketing approach to help a wide range of clients acquire quality, long-term customers for their businesses throughout the UK. At Iconic Strategies they partner with suppliers and clients who hold themselves accountable to setting a higher standard within their industry. Their private site event direct marketing campaigns will guarantee you a higher return on investment (ROI) than any traditional advertising or marketing techniques.

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