The ALS 'Ice Bucket Challenge' has become a hit on social media.
From country music star Luke Bryan to NFL commissioner Roger Goodell and even American television host Larry King, people across the United States have been challenged to dump a bucket of cold ice water over themselves to raise awareness for ALS, also known as Lou Gehrig's Disease.
Xavier University basketball head coach Chris Mack accepted CBSSports.com columnist Gregg Doyel's challenge to do the ice bucket challenge on Wednesday.
Xavier head baseball coach Scott Googins joined Mack for the challenge.
Afterwards Mack challenged Xavier fans to create their own ALS #IceBucketChallenge videos on YouTube. The most creative one will win four tickets to Opening Night, Xavier's regular season opener on Nov. 14.
According to ALSA.org, between July 29 and Aug. 12, The ALS Association and its 38 chapters have received an astonishing $4 million in donations compared to $1.12 million during the same time period last year.
Watch the video above to see Chris Mack do the challenge.