Belterra Park hopes to cash in on Keeneland opening weekend - Cincinnati News, FOX19-WXIX TV

Belterra Park hopes to cash in on Keeneland opening weekend

Keeneland kicks off its richest weekend Friday, it could mean big bucks for Belterra Park that's been struggling to bring in revenue (Photo: FOX19) Keeneland kicks off its richest weekend Friday, it could mean big bucks for Belterra Park that's been struggling to bring in revenue (Photo: FOX19)
CINCINNATI, OH (FOX19) - Keeneland is opening for its fall races and harness racing is slated to begin at the Hollywood Gaming at Dayton Raceway Friday.

Keeneland kicks off its richest weekend Friday, it could mean big bucks for Belterra Park that's been struggling to bring in revenue.

The horses at Belterra Park will be off for another weekend of local thoroughbred racing.

Since it's opening in May, the former River Downs hasn't seen nearly as much revenue as other similar Ohio racinos.

FOX19 NOW spoke with the Director of Marketing at Belterra who says the new racino is seeing a growth in customers.

According to the Ohio Lottery, in August the racino made close to $4.5 million, but Lebanon's Miami Valley Gaming and Racing netted more than $11 million.

Numbers for September have not been released yet.

For the final three weeks of racing at Belterra Park, leaders are hoping people will come to the track and catch live action horse racing at the local park.

The racino will be simulcasting the Keeneland races across its more than 40 big screen TVs and offering mobile wagering.

Park officials say they're hoping their last few weeks of live racing combined with the Keeneland crowd will be a success they can continue to build on for next year.

Keeneland recently debuted it's new dirt track, but next year, Belterra Park will be creating their own buzz as the racino becomes the home of the only turf track in Ohio.

Racing at Belterra Park continues Thursdays through Sundays until October 19.  Post time is 1:30 every day.

For more information visit http://www.belterrapark.com/ 

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