Controversial bridge billboard replaced - Cincinnati News, FOX19-WXIX TV

Controversial bridge billboard replaced

The message rotated with other advertisements in this Lamar-owned billboard. (FOX19) The message rotated with other advertisements in this Lamar-owned billboard. (FOX19)
The new sign was posted Thursday afternoon showing "This Traffic Is Wasting Your Time and Money." (Photo: FOX19 NOW/Brett Hoffland) The new sign was posted Thursday afternoon showing "This Traffic Is Wasting Your Time and Money." (Photo: FOX19 NOW/Brett Hoffland)
CINCINNATI (FOX19) - A billboard is removed in Northern Kentucky after sparking controversy for the last two days.

On Tuesday, a sign saying "caution, dangerous bridge ahead" went up right off of I -71, I-75 Northbound near the Covington exit. Joe Meyer with Northern Kentucky United, an anti-toll group, says this billboard imitates official road signs, a clear violation in the state of Kentucky and City of Covington.

"For the bridge advocates to use the official colors and font and make this look like like it was an official statement from the transportation departments, the only effect of it is to create confusion," said Joe Meyer.

But Matt Davis with the group "Build Our New Bridge Now Coalition" stresses they had full clearance from Lamar, the advertising company, to go ahead with this billboard. He says they're just stating the obvious.

"For years we've known that the I-71, 75 Brent Spence Bridge Corridor was unsafe, it's decaying, it's congested, it was recently given a C- grade by the departments of transportation and the charge of our coalition is to take the steps to build a new bridge," Davis said.

Northern Kentucky United threatened to file a complaint if the sign wasn't removed by noon on Thursday. It was replaced by another billboard that says "This Traffic Is Wasting Your Time and Money". Meyer says the first one was taken down because so many people complained.

"It's a dishonest and deceptive campaign that really frustrates the people of the region," said Meyer.

But Davis disagrees. He says they took it down because it's part of a transition in their ad campaign and they plan to put up different messages every few days to protect drivers.

"It's a critical corridor and we need to take steps now to improve safety in our community," said Davis.

Matt Davis says "nothing is off the table" in regards to using the first billboard again.

Joe Meyer responded by saying if they see that sign again, they will be filing a complaint with the city and the state.


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