Trending Now: London fire crews brace for ‘Fifty Shades’ mishaps - Cincinnati News, Weather, Sports from FOX19 NOW-WXIX

London fire crews brace for '50 Shades' mishaps

50 Shades of Grey comes out this weekend in the United States. (IMDB/Universal) 50 Shades of Grey comes out this weekend in the United States. (IMDB/Universal)
A #50ShadesofRed infograph from LFB. (london-fire.gov.uk) A #50ShadesofRed infograph from LFB. (london-fire.gov.uk)

London firefighters warned Thursday that they're expecting a spike in calls related to people becoming trapped in handcuffs and other household items thanks to the “Fifty Shades” effect.

The London Fire Brigade says “incidents involving the removal of objects from people or people from objects” steadily increased in 2011 when the first racy book hit shelves. Since April of last year they claim to have responded to nearly 400 of the incidents.

With the release of the 50 Shades movie this weekend, fire chiefs created a social media campaign, titled 50 Shades of Red, in hopes of reminding people to leave those handcuff keys nearby.

"The Fifty Shades effect seems to spike handcuff incidents so we hope film goers will use common sense and avoid leaving themselves red faced,” said Officer Dave Brown.

The campaign uses #50ShadesofRed to provide emergency tips and cautionary tales via Twitter.

Men with rings stuck on their genitals or a man locked in a chastity belt are just a few of the embarrassing, real-life examples from LFB. They claim each incident costs taxpayers at least £295.

LFB says the campaign's mission is simple: Think carefully before getting oneself into a sticky situation.

Copyright 2015 WXIX. All rights reserved.

  • FOX19 HeadlinesMore>>

  • Tough course or easy, Brooks Koepka repeats as US Open champ

    Tough course or easy, Brooks Koepka repeats as US Open champ

    Sunday, June 17 2018 8:59 AM EDT2018-06-17 12:59:32 GMT
    Monday, June 18 2018 1:11 AM EDT2018-06-18 05:11:12 GMT
    (AP Photo/Julio Cortez). Dustin Johnson misses a putt on the 18th green during the third round of the U.S. Open Golf Championship, Saturday, June 16, 2018, in Southampton, N.Y.(AP Photo/Julio Cortez). Dustin Johnson misses a putt on the 18th green during the third round of the U.S. Open Golf Championship, Saturday, June 16, 2018, in Southampton, N.Y.
    The toughest test at US Open is getting Shinnecock Hills in the right condition for a memorable final round.Full Story >
    The toughest test at US Open is getting Shinnecock Hills in the right condition for a memorable final round.Full Story >
  • Trump adviser says 'nobody likes' family separation policy

    Trump adviser says 'nobody likes' family separation policy

    Sunday, June 17 2018 10:49 AM EDT2018-06-17 14:49:42 GMT
    Monday, June 18 2018 1:10 AM EDT2018-06-18 05:10:37 GMT
    (Butch Comegys/The Times-Tribune via AP). U.S. Attorney General Jeff Sessions speaks on immigration policy and law enforcement actions at Lackawanna College in downtown Scranton, Pa., on Friday, June 15, 2018.(Butch Comegys/The Times-Tribune via AP). U.S. Attorney General Jeff Sessions speaks on immigration policy and law enforcement actions at Lackawanna College in downtown Scranton, Pa., on Friday, June 15, 2018.

    A White House adviser is distancing the Trump administration from responsibility for a jump in the number of migrant children being separated from their parents by authorities at the U.S.-Mexico border.

    Full Story >

    A White House adviser is distancing the Trump administration from responsibility for a jump in the number of migrant children being separated from their parents by authorities at the U.S.-Mexico border.

    Full Story >
  • Trump adviser Roger Stone reveals new meeting with Russian

    Trump adviser Roger Stone reveals new meeting with Russian

    Sunday, June 17 2018 4:29 PM EDT2018-06-17 20:29:54 GMT
    Monday, June 18 2018 1:10 AM EDT2018-06-18 05:10:34 GMT
    (AP Photo/J. Scott Applewhite, File). FILE - In this Sept. 26, 2017, file photo, longtime Donald Trump associate Roger Stone arrives to testify before the House Intelligence Committee, on Capitol Hill in Washington. Special Counsel Robert Mueller is ex...(AP Photo/J. Scott Applewhite, File). FILE - In this Sept. 26, 2017, file photo, longtime Donald Trump associate Roger Stone arrives to testify before the House Intelligence Committee, on Capitol Hill in Washington. Special Counsel Robert Mueller is ex...
    Special counsel examining a previously undisclosed meeting between longtime Trump confidante Roger Stone and a Russian figure who allegedly tried to sell him dirt on Hillary Clinton.Full Story >
    Special counsel examining a previously undisclosed meeting between longtime Trump confidante Roger Stone and a Russian figure who allegedly tried to sell him dirt on Hillary Clinton.Full Story >
Powered by Frankly