Dancing skeletons and a giant x-ray machine are aiming to make people reconsider the way they look at others.
It's part of a campaign by the Ad Council called ‘Love has No Labels' and the video, filmed on Valentine's Day in Santa Monica, has gone viral in only a few days.
Couples, family members and friends stand behind the x-ray while dancing, kissing and hugging. The unsuspecting crowd watches as one-by-one people come from behind the screen and reveal their differences to the crowd.
Whether its age, ethnicity, gender or religion, the video shows that we're all the same beneath our outward appearances.
“While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see—whether it's race, age, gender, religion, sexuality, or disability,” the video's caption states. “Subconscious prejudice—called “implicit bias”—has profound implications for how we view and interact with others who are different from us.”
The video has received upwards of 26 million views in three days.