Samsumg surprised this hearing impaired man in the viral video. (YouTube/DigitalSynopsis.com)
A town in Turkey secretly learned sign language to surprise their deaf neighbor, and his reaction was caught on camera.
Samsung came up with the heartwarming stunt and spent one month rigging the town with hidden cameras and teaching residents sign language.
The video follows Muharrem, a young hearing impaired man who thought Dec. 28 was just another day. But then a worker at the bagel shop, random passerby on the street, taxi driver and more strangers all communicated with Muharrem via sign language.
“All for Muharrem to have one day with no barriers,” the video says.
He is seemingly confused before crew members reveals themselves and tell Muharrem what they've been up to. It was all part of an advertisement for Samsung Turkey's video call center for the hearing impaired.
The ad is called “Hearing Hands” and has been viewed more than 3 million times on YouTube. Check it out here.