Red Thumb movement targets texting and driving - Cincinnati News, FOX19-WXIX TV

Red Thumb movement targets texting and driving

Red Thumb campaign to target texting and driving awareness is trending as Mother's Day approaches this weekend. (Provided by Nissan's website) Red Thumb campaign to target texting and driving awareness is trending as Mother's Day approaches this weekend. (Provided by Nissan's website)
A national effort to stop texting and driving while saving lives is trending as Mother's Day approaches this weekend.

Hundreds of thousands of people across the country are participating in the Red Thumb movement.

Supporters are marking their thumbs with anything red - nail polish, marker or rubber bands - to remind you not to text and drive.  

The movement is gaining momentum ahead of Mother's Day on Sunday.

Teen drivers are promising their moms they will drive safely and not pick up their phones while behind the wheel. 

The latest numbers from the National Highway Safety Administration show teens are at the highest risk for death in these accidents.

In 2013, 330 people died in crashes that involved distracted teen drivers ages 15 to 19. That same year, 244 teens were killed in distraction-affected crashes and 294 teen drivers were involved in fatal crashes were distracted.

You can make the pledge online or by tweeting a pic with hashtag red thumb.  The founder of this movement says he uses the red thumb theory every day. 

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