Tide to Go - Wedding
First a clerk in Kentucky, and now a church lady in Los Angeles! This same sex couple faces yet another obstacle on the way to marriage equality in this commercial I directed. Special kudos for terrific performances by Matt Marr, Karl Ramsey, and Lynne Marie Stewart.Posted by Mark Nickelsburg, Director on Tuesday, September 8, 2015
What appeared to be a Tide commercial poking fun at the same-sex marriage debate in Kentucky turned out to be a “spec ad” from a California director.
After the video went viral Tuesday, a Proctor & Gamble spokesperson clarified that Tide had nothing to do with the ad.
"Many people like to share creative ways on how Tide fits into their lives. This is one example of that, but we didn’t create this ad. We do appreciate all of our Tide fans – and how Tide-to-Go can save a wedding day," read a statement released by P&G on Wednesday.
Director Mark Nickelsburg uploaded the spec spot to his Facebook. “Spec ads” are videos that directors and producers use in portfolios and show to potential clients.
The timely ad features a same-sex couple and a woman who is seemingly a spoof of Rowan County, Ky. clerk Kim Davis.
Davis gained national attention after refusing to issue marriage licenses to gay couples, despite a federal court order.
At first, the disapproving woman in the Tide to Go ad appears to align with Davis’ stance. She stops two men as they head to the altar, warning them not to “blemish the sanctity of marriage.”
The offended couple start to put up a fight but then the tone changes. The woman pulls out a Tide stick and gets rid of a blemish on the groom’s shirt.
“First a clerk in Kentucky, and now a church lady in Los Angeles! This same sex couple faces yet another obstacle on the way to marriage equality in this commercial I directed,” Nickelsburg’s Facebook post reads.
The ad has been mistaken for an actual Tide commercial across the internet. One of the actors in the ad confirmed it was only a spec. He encouraged Tide via Twitter to pick up the ad anyway.
Nickelsburg’s Facebook video has been viewed and shared by thousands.
Copyright 2015 WXIX. All rights reserved.
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