These are the days to save big on holiday gifts

VIDEO: These are the days to save big on holiday gifts

CINCINNATI (FOX19) - Many shoppers believe the best deals of the holiday season happen on Black Friday, but this year it's all about timing.

Kyle James, founder of the coupon website "Rather Be Shopping," says he's found the secret of smarter shopping. After analyzing shopping data from the last ten years, he's determined exactly when you'll get the steepest discounts.

Planning your purchases and around James' 2015 shopping calendar could save you time and money. Here's his calendar of when and what to buy.

BLACK FRIDAY, Nov. 27: You'll always find deals on Black Friday, but only if you're willing to brave the crowds for big-ticket door busters.

Black Friday is the one day out of the year when Apple discounts some of its products, according to James. You won't find any new iPhones but Apple does cut prices on Black Friday for refurbished products in the online shop.

Dec. 10: Sporting goods at stores like Dicks and R.E.I.

Dec. 11 - 13: HDTVs

Dec. 14 - 17: Games and gaming systems

Dec. 15: Tablets and smartphones. Stocking stuffers, personalized gifts, online stores like Snapfish and Shutterfly.

Dec. 16: Toys, items from hardware stores like Lowes and Home Depot,

Dec. 18: Free Shipping Day! More than 1,000 retailers offered free shipping on this day last year and apparel was the leading category. James said you could see coupons for 30 percent off at Banana Republic, Ann Taylor 50 percent off or American Eagle 25 percent off.

Dec. 18: Kitchen appliances

Shop with a plan and you'll find exactly what you're looking for!

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