Salvation Army 'Red Kettle' campaign down 22 percent - Cincinnati News, FOX19-WXIX TV

Salvation Army 'Red Kettle' campaign down 22 percent


Every year, the Salvation Army's 'Red Kettle' campaign raises enough money to provide Christmas toys for 8,000 children in the Tri-State.

But donations this year are down by 22 percent.

The Red Kettle Campaign started on November 14 with the goal of raising $800,000 by Dec. 24.

So far, the campaign has only raised a little more than $160,000. In comparison, the campaign had raised almost $210,000 by the end of November last year.

The Salvation Army relies on the funds raised during the kettle campaign to support the community not only during the holidays, but also throughout the year as well.

“One third of the children in Cincinnati live at or below the poverty level so the need in this area is great,” said Major Larry Ashcraft, divisional commander.

Along with providing thousands of Christmas presents and meals, the Salvation Army also provides an array of social services to the local community, including Emergency Assistance, Housing and Emergency Shelter, After-school Programs, Emergency Disaster Services, Senior Services, Christmas Assistance and Anti-Human Trafficking.

The campaign is a personal one for Ashcraft. It made a difference in his family.

“We want to hopefully brighten Christmas for kids in need,” he said. "Seventy-five years ago, my mom was one of those kids, so that’s one of the reasons I’m here at the Salvation Army. The Salvation Army broke a cycle of generational poverty in my mom’s family by starting with a Christmas gift, so anything that people can do may change a kid’s life.”

There are several reasons why donations are down this year but, according to Ashcraft, two of the main reasons are the recent warm weather and a spike in online shopping.

“People aren’t shopping as much in local stores and I think that’s one of the reasons,” he said. “It’s also been extremely warm, so I don’t think people have associated the fact that it’s Christmastime and the Salvation Army is trying to help 8,000 kids by giving them toys for the Christmas season.”

Bell ringers will be out collecting donations 10 a.m. to 8 p.m. Monday through Saturday through Dec. 24.

There are more than 100 retail stores in the Greater Cincinnati area where you can donate to the Salvation Army. Some of the locations include Kroger, Walmart, Sam’s Club and Hobby Lobby.  

You also can donate:

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