CINCINNATI, OH (FOX19) - Numbers released by a Marketing research company show big growth from now to 2020 when it comes to the sales of adult underwear in the U.S.
A much faster growth rate than diapers for babies. Baby diapers sales across the board last year brought in more than $6.1 billion and by 2020 it's forecasted to be a little over $6.3 billion. It's a 2 point 6 percent increase in sales.
But when it comes to adult underwear next to baby diapers, sales are lower but the percentage increase is expected to rise by 48 percent by 2020. In 2015 Incontinence sales were around $1.8 billion, by 2020 the number is expect to reach nearly $2.7 billion.
"We want to make sure that we always have the best product and meet the consumer need in a category that's a very sensitive and emotional category," said Jay Gottleib Adult and Feminine Care President at Kimberly-Clark.
According to Procter and Gamble, since its launch in summer 2014, Always Discreet has doubled the market growth of the adult incontinence products in the US.
According to a recent Bloomberg Businessweek online article, As many as 1 in 3 adults—more than 80 percent of them women—have bladder control issues. Causes include pregnancy and childbirth, health conditions such as diabetes and obesity, and changes that accompany aging.
Representatives from both P&G and Kimberly-Clark say the sales of adult underwear matching the sales of kids diapers is still a ways away.