CINCINNATI, OH (FOX19) - Say goodbye to the Horseshoe Casino. The company formerly known as Rock Gaming is rebranding the downtown location.
In June, the Horseshoe Casino will be called "JACK Cincinnati Casino."
"JACK is the future of entertainment," said Matt Cullen, chief executive officer of JACK Entertainment, in a news release on Tuesday. "Our new brand represents our company's progressive spirit, our pursuit of excellence and our desire to deliver our guests with unexpected, delightful experiences every day."
The company's locations in Cleveland, Detroit and ThistleDown Racino will all be rebranded the same name.
In addition, changes will include a new player loyalty program called ClubJACK.
Last year, Rock Gaming took over day-to-day operations from Caesars Entertainment.