The Red Cross is hoping some star power will lure donors into the nation's blood banks. Country singer Tim McGraw becomes the face and voice of the new"Neighbors Give Life" blood drive that starts today. McGraw says he's "a big fan" of the organization and will spread the word that people can donate blood up to six times a year, not just once. Red Cross officials warn there is less than half the supply of blood needed to respond to a national disaster. The agency says only five-percent of those eligible are currently donating blood. As part of the new campaign, prizes are being used to lure donors, including a free trip to a McGraw concert and autographed copies of his CD "Live Like You Were Dying."