Self-lacing Nike sneakers - Cincinnati News, FOX19-WXIX TV

Self-lacing Nike sneakers

(Photo courtesy Nike) (Photo courtesy Nike)
CINCINNATI, OH (FOX19) -

Hate tying your shoelaces?

Nike has you covered a la Back to the Future II style.

The shoe giant unveiled the Nike Hyperadapt 1.0, its first self-lacing sneaker that is available to the general public.

The shoe features sensors in the heel that detect your foot, signaling the shoe to tighten. Two buttons on each side allow you to tighten and loosen the fit as needed.

Nike’s new “adaptive technology” first debuted this past October, when it showed off the 2015 Nike Air Mag that had the self-lacing feature.

Those kicks were only available in limited quantity by auction, with proceeds going to the Michael J. Fox Foundation for Parkinson’s Research.

The Hyperadapt will go on sale to members on the Nike+ platform this holiday season in three colors.

The innovations come as Nike is digging deeper into personalized products and services, while focusing on reaching a goal of posting $50 billion in annual revenue by the end of its fiscal 2020 year. It reported $30.6 billion in revenue for its latest fiscal year that ended in May.

Other innovations Nike highlighted include "anti-clog traction," which uses technology that prevents mud from sticking to the soles of soccer cleats.

Nike also unveiled a new Nike Plus app, an all-access pass for athletes.

The app, available in June, connects to its suite of apps that include running and training aids and provides access to Nike experts.

Other companies big and small are testing their own self-lacing technologies.

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